Last week, we offered up a list of situations that might suggest you need a PR firm’s assistance.
As a follow-up to that post, a colleague on the corporate side submitted his own list — all actual situations he has faced during his PR career. We’re keeping it anonymous and have edited his list slightly to protect the innocent.
Here goes. You might need a PR firm if …
- 60 Minutes wants to interview your CEO
- Your CEO’s compensation figure is being published in the local business magazine (making things worse, perhaps the day after layoffs were announced?)
- A worker at one of your company’s factories shoots his girlfriend’s new boyfriend
- You are charged with introducing a “new” product that’s the same product as it was four years ago
- You have no time and the boss wants a PR strategy document by the end of the day – TODAY
- Your company’s president wants to know if he should participate on a panel at an industry event, which will also feature the CEO of your company’s direct competitor
- It’s been discovered potentially toxic fluids that were dumped there decades ago have leaked from your plant’s property into two adjoining neighborhoods
- You have a rare but brief opportunity to speak up on a hot industry or government policy issue that has entered the spotlight
- You’re hosting a small, regional media event and need local expertise and/or extra arms and legs (and brains) onsite to execute it
- You want to differentiate your company with local media in light of a forthcoming announcement that a competitor is being charged by the government with price-fixing
- You need new, professional executive and product photography, but don’t have time to manage the process
- Your CEO wants to “run with the big dogs” and be recognized along with the major players in your industry.
As a former corporate PR guy, I’ve faced a few of those situations myself. I admit that, as a PR professional, you may not NEED a PR firm in all these situations, but in most cases, you might WANT one … even if it’s just to get another viewpoint, to provide extra brainpower and/or manpower or perhaps to reduce your own stress and maintain your sanity.
What do you think?