With the coming of a New Year, we typically set new priorities.
For many companies, our 2009 priorities leaned toward survival … such as keeping the business alive, shifting market focus, keeping employee morale up during dreaded downsizing and finding new business.
In 2010, many companies have already made the tough decisions, done the most difficult work and are now able to focus on rebuilding their businesses.
But the big question is: Where do we start?
Our corporate actions of 2009 may have weakened or changed our relationships with our most important constituents, our customers, our employees, our regulators or our shareholders.
Or perhaps our silence amidst the economic storms made the marketplace think we didn’t survive the storms.
With that in mind, what is your biggest PR priority for 2010? Perhaps it’s regaining the trust of a key public, abandoning the bunker mentality or coming out with new messaging … maybe it’s repositioning the company in the market place or implementing a social media strategy … maybe it’s staying the course.
Whatever it is, please share. And let us know how your 2010 top PR priority differs from your biggest PR priority of 2009.
After all, a new year with new priorities should give us all new energy, direction and achievement.