The results — of our 2011 unscientific survey for the business buzzwords you’d like to kill — are in.
Based on a couple of hundred responses from communicators, PR and marketing types from about a dozen LinkedIn groups, here are the 20 most hated business buzzphrases:
- At the end of the day*
- Social media expert
- It is what it is*
- Reach out*
- Moving / going forward*
- Solutions / solutioning*
- Out of the box thinking*
- Paradigm shift
- View from X-thousand feet
- Best practices
- Leverage* (as a verb)
- Any synthetic verb made by adding -ize to a noun – such as calendarize
Those marked with an * were also on 2010’s top 20 list (http://bit.ly/h3Axzj ).
Thanks to all who participated!
Is your most-hated business buzzword included? Do you have any additions?