A Picture is Worth … 53% More Likes and 104% More Comments

29 01 2013

(Post by Jessica Killenberg Muzik, APR, VP – Account Services)

We have said it before … “everyone reads pictures.”

And according to a recent study by HubSpot – which evaluated 8,800 Facebook posts from B2B and B2C companies – posts with photos on Facebook pages received 53 percent more likes than the average post. In addition, photo posts attracted 104 percent more comments than the average post. JK FB color

The findings of this social media engagement study emphasize a big opportunity for business.

Using photos to increase likes and comments, can increase a businesses’ EdgeRank – Facebook’s visibility algorithm – helping to boost page content to appear in the news feeds more often.

And increased visibility, in all forms, is key when it comes to marketing a business.

Here are five tips gathered from our staff and Inc. magazine on using photos to boost your company’s online engagement:

  1. Use the Right Stuff. Make sure the photo is interesting, good quality, pertinent to your business and customers, as well as appropriate for your audience. Also, if you use someone else’s photo, make sure you have permission and provide appropriate credit.
  2. Show Your Stuff. Use photos of your product or service to bring your words to life and provide a descriptive caption that will interest your audience and lead them to a link where they can find more information.
  3. Show Your Staff.  Using photos of your employees on the job or participating in community, charity or civic activities can help your customers and prospects connect on a more personal level with your company.
  4. Make it Tight and Bright. Make sure the photo’s subject is well lit and that the key subject fills the frame, so that the product or person is easy to see in the online thumbnail.
  5. Make it Searchable. Replace the image’s original, unspecific file name (i.e. IMG0123.jpg) with the name of your product or service and optimize it for online search algorithms, so the right people find the photo.

Do have any photo posting tips to add to this list? Come on, shoot …

9 Ways to Build a Winning Partnership with Your PR Firm

11 01 2013

(Post by Leslie Dagg, Account Supervisor)

In a time where the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade.

In two words, the answer would be: true partnership. While most PR firms have solid processes and competent peopleLD FB who want to deliver for the client, and most clients want their PR team to succeed on their behalf, it takes more than that to create a truly winning partnership.

Drawing from our own, as well as our clients’, experiences, here are nine key success factors:

  1. The early bird gets it – The earlier you bring your PR partners into the process, the more value they can add and the more they’ll feel ownership in your program. If you treat them like strategic partners and involve them in strategy development, they’ll be more effective than if they are treated merely as a vendor implementing tactic.
  2. Acquaint and integrate – Both the client and agency need to invest time and effort to get to know and understand each other’s organizations, people and goals. A deep-dive session, regular visits to each other’s facilities, sharing materials and constant communication goes a long way.
  3. Share the bull’s-eye – Agree upon common objectives, measurables and vision of success upfront, so you can work in lock-step together.
  4. Let reality rule – The best relationships are built on trust, candor and honesty. Give the agency enough information so it can provide you with its thoughts about realistic budgets, results, measurements and timing. And agree upfront on what is fair in each of these areas.
  5. All-access pass – The partnership works best when: a) the agency provides the client with senior-level attention whenever necessary; b) the agency consistently acts with a sense of urgency and purpose; c) the client provides access to the right people / information; and d) the client makes responding to the agency a priority.
  6. Keep your ears open – Listen to understand first, and then listen to respond. Be open to your partner’s ideas. You hired the firm for a reason – its experience, expertise, insights and outside perspective. And if, after careful consideration, you decide not to follow the firm’s advice, explain why.
  7. Ward off surprises – By establishing policies and procedures upfront, such as scheduled calls, meetings, status reports, budget tracking, etc., both parties minimize unsettling surprises. Early warnings about emerging issues can help isolate and address problems before they throw a wrench in the plans.
  8. Keep house – In the best relationships, both the agency and the client take care of the housekeeping issues: the agency is fair on pricing; meets deadlines; provides solid service; and listens. The client provides clear direction, makes sure the bills are paid and provides timely feedback.
  9. Have fun and commemorate – Taking time to celebrate achievements and success is important. It builds camaraderie, offers inspiration and provides mutual encouragement … leading to the next success. After all, fun helps to spark creativity, creativity leads to new ideas, and new ideas drive success!

What success factors would you add?

Favorite PR & Communications Quotes

2 01 2013

(Guest post by Account Supervisor Leslie Dagg)LDPhoto

Sometimes there’s nothing better than a good quote to succinctly make a point or generate a smile.

Below you’ll find a sampling of favorites that our staff has collected.

Overall PR Quotes:

“Advertising is what you pay for. PR is what you pray for. – Unknown

“If I was down to the last dollar of my marketing budget I’d spend it on PR.” - Bill Gates

 “Public relations is a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams

“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” - Richard Branson

PR Being the Best Bang for the Buck versus Advertising:

“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis. In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Insider 

“Other than word-of-mouth advertising and other than the one-in-a-million breakthrough commercial or ad, backed by huge spending budgets, the best way to build positive brand awareness is through publicity.”  – Sales guru and author Jeffrey S. Fox

Importance of being prepared for crisis communications:

“A lie gets halfway around the world before the truth has a chance to get its pants on.” – Winston Churchill

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett

“If it’s going to come out eventually, better have it come out immediately.” —Henry Kissinger

Importance of being prepared for a media interview or speech:

“The questions don’t do the damage. Only the answers do.” —Sam Donaldson

“It usually takes more than three weeks to prepare a good impromptu speech.” —Mark Twain


What quotes would you add to this list?


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