(Guest post by Account Supervisor Leslie Dagg)
Sometimes there’s nothing better than a good quote to succinctly make a point or generate a smile.
Below you’ll find a sampling of favorites that our staff has collected.
Overall PR Quotes:
“Advertising is what you pay for. PR is what you pray for. – Unknown
“If I was down to the last dollar of my marketing budget I’d spend it on PR.” - Bill Gates
”Public relations is a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” - Richard Branson
PR Being the Best Bang for the Buck versus Advertising:
“Historically, PR, Marketing and Advertising budgets are the first to be cut; however, that could be one of the first mistakes a business makes in an economic crisis. In a downturn, aggressive PR and communications strategy is key.” – Doug Leone, VC, Sequoia Capital – Silicon Alley Insider
“Other than word-of-mouth advertising and other than the one-in-a-million breakthrough commercial or ad, backed by huge spending budgets, the best way to build positive brand awareness is through publicity.” – Sales guru and author Jeffrey S. Fox
Importance of being prepared for crisis communications:
“A lie gets halfway around the world before the truth has a chance to get its pants on.” – Winston Churchill
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffett
“If it’s going to come out eventually, better have it come out immediately.” —Henry Kissinger
Importance of being prepared for a media interview or speech:
“The questions don’t do the damage. Only the answers do.” —Sam Donaldson
“It usually takes more than three weeks to prepare a good impromptu speech.” —Mark Twain
What quotes would you add to this list?
“If you present your news (announcement, breakthrough, acquisition) as a big deal, and an exciting piece of information, the journalists will receive it exactly the same way – as a big deal, and exciting news for their readers-audience.”
(author) Jim Bianchi, Bianchi Public Relations, Detroit, MI
Thanks, Mike.
All of these quotes hit home and were enjoyable to read. However, I hope we can identify instances where the world views public relations based on realistic goals, sound strategies, measurable objectives and sensible tactics.
That’s well said, Edward. And I have to disagree with Mike. Reporters won’t view your client announcement, breakthrough as a big deal unless it really is. Too many clients see their products as breakthroughs when they’re really not.