Great Bosses, Great Dads: Thanks!

12 06 2013

Great dads and great bosses share some of the same qualities. So, Father’s Day is the perfect time to thank your paternal parent … as well as any male mentor who has helped you in your personal or work life … for their guidance, counsel and support.

If yours is still alive, thank him this weekend. Dad 2

My dad, who passed away four years ago, wasn’t a businessman, but a blue-collar electrician at an automaker. Still, he taught me a great deal about people, business and life by his example. And for that, I’m eternally grateful.

Thanks, Dad …

… for spending your time with us, and showing interest in our interests, rather than forcing your own interests on us

… for trying to broaden our horizons by exposing us to a variety of places, things and activities that you never got to experience at our age

… for showing us what true commitment is, by honoring every commitment you made

… for always being there to support us, especially when it wasn’t fun or comfortable to do so

… for teaching us the importance of honesty, the power of faith, the steadfastness of loyalty and the grace in helping others

… for showing us the joy in nurturing growth in all things, whether it was vegetables, pets, colleagues … or our own friends and children

… for standing behind us unconditionally, no matter how we might have angered, offended, disappointed or ignored you

… for showing us the warmth and lift that a smile, a kind word or a pat on the back can bring someone else

… for laughing with us, not at us, and, more importantly, for teaching us how to laugh at ourselves

… for showing us the satisfaction of a job well done, for encouraging us to pursue our dreams and follow our hearts, and for teaching us to look at adversity as an adventure.

Thanks, too, to three of my former bosses and mentors – Wayne, Horst and Dick – for their lessons about taking care of details … being prepared … never giving up … being a team player … and thinking big … among other things.

I hope, as a dad and a boss/mentor, to pass your lessons on.





13 Lessons Learned in the PR Agency Business

7 06 2013

Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another agency – so I thought I knew pretty much all I needed to know.

I was wrong. Really wrong.MC900437062

And as Bianchi PR heads toward its 21st anniversary, I realize just how much I have learned over the past two decades … and thought it might be helpful to share a few key lessons.

Here’s my baker’s dozen list:

  1. If your staff needs a pool table or basketball hoop in the office in order to have fun at work, either they’re doing it wrong or they are in the wrong business … or both.
  2. If a prospective client or employee is problematic or inconsiderate at the very start, they’re just going to get worse.
  3. It’s good to take PR, your job and your client seriously; it’s not good to take yourself too seriously.
  4. If a prospect won’t give you a budget figure upon which you can base your proposal, they probably don’t have an approved budget.
  5. Toxic employees are not worth all the pain. Neither are toxic clients. Move on.
  6. No one is irreplaceable, not even you. Really.
  7. If you spend the client’s money and time as carefully as you would spend your own, you’ll both be better off.
  8. Monthly PR retainers are not necessarily evil. Some clients actually need and prefer a predictable budget spend and a steady, consistent effort.
  9. If you take care of your clients, they will take care of you. Same goes with your employees.
  10. It’s not our job to be the hero. It’s our job to make the client the hero.
  11. It’s okay – even beneficial sometimes – to make mistakes … as long as you own up to them, fix them, learn from them … and don’t make the same ones twice.
  12. Listening is the most important skill in PR. If you’re talking more than you’re listening, you’re broadcasting, not communicating.

Oh yeah, one more thing ..

13. It’s not as easy as it looks.








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