The Fourth C of Content Marketing
Originally posted on Bianchi Biz Blog:
In the last post (http://wp.me/ppqb5-sA), we discussed how Gartner’s Three Cs of Content Marketing – Creation, Curation and Cultivation – hinged upon what we see as the fourth, and most important, C – Credibility.
Ultimately, if your content is not credible, it could end up ineffective … and your effort wasted. But how do you gain credibility?
Because credibility is in the eye of the beholder and because it is earned, not manufactured, it can be HARD to come by.
But there are ways you can help your company earn it. Consider that credibility has two key components: trustworthiness and expertise.
You or your company earntrust by proving your integrity and worth over time through your performance. You perform. You do what you say you’re going to do. You demonstrate you can be relied upon. And you keep at it. Every time. Every day.
As you start…
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