(Post by Leslie Dagg, Account Supervisor)
In a time where the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade.
In two words, the answer would be: true partnership. While most PR firms have solid processes and competent people
who want to deliver for the client, and most clients want their PR team to succeed on their behalf, it takes more than that to create a truly winning partnership.
Drawing from our own, as well as our clients’, experiences, here are nine key success factors:
- The early bird gets it – The earlier you bring your PR partners into the process, the more value they can add and the more they’ll feel ownership in your program. If you treat them like strategic partners and involve them in strategy development, they’ll be
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