(Post by Jessica Killenberg Muzik, APR, Vice President – Account Services)
I’ve always had a love of editing. Sure, as a communicator I like to write, but there’s something about editing that I enjoy even more. 
Perhaps it’s taking a fresh eye at something and realizing that you caught an error before it went out the door that feels almost rewarding … or perhaps it’s knowing that one small editing suggestion made the final written product that much better?
Whatever the case may be, at our office we call this person an “eagle eye” – which, by definition, is one that observes with close attention. Yep, that sounds about right.
As long as I can remember, we’ve always been in the practice of having an eagle eye review and proofread our work before it is sent to a client / reporter, is posted to the newswire / website, etc. Typically, this eagle eye staffer has been uninvolved in the drafting process for this project, so she or he comes to this review with a clean, fresh perspective.
Why uninvolved? Why an eagle eye?
Well, it’s pretty simple. As writers, sometimes we are too close to our own work to see the imperfections. Our minds tend to gloss over typos and fill in the gaps between what we wrote and what we thought we wrote.
When you have someone who is far removed from a project take a final look at a document, they will often catch a mistake or two that those closer to the project may have simply overlooked.
It adds a step and a little time, but taking the time to do things correctly the first time actually ends up saving time, money … and, often, embarrassment.
Having an eagle eye is a safety net. 
Even still, mistakes occasionally can and will happen. We’re only human, after all.
But having an eagle eye process in place can minimize mistakes and enhance credibility, especially when writing is a key part of your business.
What best business practices have you implemented within your organization to catch potential mistakes before they happen?
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